DIFFERENT FORMS/TYPES OF MODELING
Fitness modeling focuses on displaying a healthy tone physique. Fitness models usually have defined muscle groups both major and minor groups. The models’ body weight is heavier due to muscle weighing more than fat; however, they have a lower body fat percentage because the muscles are toned and sculpted. Fitness models are advertised in magazines. Sometimes they are certified personal fitness trainers. However, many athletes are fitness models. There are several agencies in large markets such as New York, London, Germany that have fitness modeling agencies. While there is a large market for these models, most of these agencies are a secondary agency promoting these models who typically earn their primary income as commercial models.
Commercial models generally appear in print ads for non-fashion products, as well as television commercials. Commercial print models can earn up to $250 an hour. These models are usually non-exclusive, and primarily work in one location. There are several large fashion agencies that have commercial print divisions, including Ford Models in the United States.
A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. A vast majority of promotional models typically tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representing. This form of marketing touches fewer consumers for the cost than traditional advertising media (such as print, radio, and television); however the consumer’s perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience.
Marketing campaigns that make use of promotional models may take place in stores or shopping malls, at trade shows, special promotional events, clubs, or even at outdoor public spaces. They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present.
“Spokes-model” is a term used for a model who is employed to be associated with specific brands in advertisements. A spokes-model may be a celebrity used only in advertisements (in contrast to a “brand ambassador,” who is also expected to represent the company at various events), but more often the term refers to a model who is not a celebrity in their own right. Classic examples of such spokes-models are those models engaged to be the Marlboro Man between 1954 and 1999.
Trade show models work a trade show floor-space or booth, and represent a company to attendees. Trade show models are typically not regular employees of the company, but are freelancers hired by the company renting the booth space. They are hired for several reasons. Trade show models make a company’s booth more visibly distinguishable from the hundreds of other booths with which it competes for attendee attention. Also, trade show models are articulate and quickly learn and explain or disseminate information on the company and its product and service, and can assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, therefore increasing the number of sales or leads resulting from participation in the show.
A convention model is an assistant that works with a company’s sales representatives at a trade show exhibit. They are used to draw in attendees and provide them with basic information about their product or services. Convention models may be used to distribute marketing materials or gather customer information for future promotions.
Art models pose for any visual artist as part of the creative process. Art models are often paid, highly skilled human subjects, who aid in creating any work of art that includes the human figure. The most common types of art created using models are figure drawing, figure painting, sculpture and photography, almost any medium may be used. Although commercial motives dominate over aesthetics in illustration, its artwork commonly employs models. An example would be that Norman Rockwell used his friends and neighbors as models for both his commercial and fine art work. Models are most frequently employed for art classes or by informal groups of experienced artists that gather to share the expense of a model. Models are also employed by artists.
Throughout the history of Western art, drawing the human figure from living models was considered the most useful way to develop the skill of draftsmanship. First, it is best to draw from real objects, rather than copying two dimensional images. Second, an artist has a connection to drawing another human being that cannot exist with any other subject. Models for life drawing classes are usually nude, to provide for an unobstructed anatomical study. This may be referred to as being “undraped” or “disrobed”. Art models who pose in the nude for life drawings are also called life models or figure models. In the classroom setting, where the purpose is to learn how to draw the human form in all the different shapes, ages and ethnicity, there are no real limitations on who the model can be. In some cases, the model may pose with various props, one or more other models, against real or artificial background, in natural or artificial light and so on.
The role of art models has changed through different eras as the meaning and importance of the human figure in art and society has changed. More than being simply the subject of art, models are often thought of as muses, a source of inspiration without whom a particular work of art might not exist. Many models gain a sense of self-esteem from contributing to the fine arts, something with high culture capital. At the same time nude models must deal with the larger society’s assumptions regarding sexuality and nudity.
A model earns different rates for different types of work. For instance, a model will earn his or her day rate for editorial print. For catalog work, a model can earn anywhere from $200 to $300 an hour. Depending on the length of the assignment, a model can earn anywhere from $1,200.00 to $3,500.00 for a day’s work. A typical catalog shoot lasts anywhere from 2 to 5 days. Fashion print, otherwise known as print campaigns, can yield $250 per hour. Advertisements for non-fashion related products will earn a model anywhere from $500.00 to $1,200.00 for a day. Swimwear and Lingerie pays the most with an average $400.00 day rate for an editorial. Lingerie and Swimwear catalog can pay $7,000.00 day rate and up. Lifestyle print yields a day rate of $400.00 to $950.00.
Fragrance and exclusive designer advertising campaigns are the most lucrative. For men, high-end catalog photo shoots pay an average of $8,000 to $15,000 per day and typically last one day. For women, models for luxury brand campaigns are paid from $40,000 to $1,000,000 and fragrance campaigns pay from $100,000 to $1,000,000. Contract supermodels for larger cosmetic brands are generally paid $300,000 to $2 million a year, depending on exclusivity and the amount of days the model is expected to work. A multiyear, multimillion dollar contract as a Victoria’s Secret “angel” is considered the most prestigious in the industry. The most established and famous print models can make hundreds of thousands of dollars per year, not only from modelling but also from personal appearances and merchandise, such as calendars or exercise videos. A model’s rate for commercials can range anywhere from $2000 and up, not including residuals. The amount of money a model can earn off of residuals depends on how long the campaign runs and where it runs.
Fashion Week happens twice a year in most markets. Each market has their own fashion week. Models can earn $250.00 per hour and up. Runway models are expected to attend fittings as well as the show. Agencies usually limit the amount of shows younger models participate in due to the chaos of fashion week. Established models can walk in up to 20 shows in one fashion week. Top runway models can make $200,000 per season, but often the model will not continue finding work once the season is over. On the other hand, there are models who are paid large sums for exclusives. Exclusives are coveted as they help launch and propel high fashion careers.
The most famous male models earn from $200,000 to $500,000 per year. Most make a less glamorous living from catalog work. Fragrance and exclusive designer advertising campaigns are the most lucrative. A male model can earn from $8,000 to $15,000 for high-end catalog photo shoots, which last one day. In 1996, the highest-paid male model reportedly made $1 million per year.
Commercial print models usually look more or less like an average person, they are not as hard to find. There is a great volume of work done in this field, but there are significantly more commercial print models and actors available than the amount of work that is offered. Commercial print models earn $75.00 to $150.00 per hour with day rate $400.00 to $950.00, but the models do not work as often as the most successful fashion models. Print advertisements for real-people models have a daily rate of $500.00 to $1,200.00. Print models who work with an agent give 15% to 20% of earnings to the agent. Depending on the market and the agency, a commercial print model can earn $10,000 to $40,000 a year or more depending on how much work they land.
As there are so many glamour models, it is incredibly difficult landing enough jobs to earn a steady salary. While the average nude model can earn $600 for an editorial in a men’s magazine, the jobs are few and far between. As there are no specific qualifications or other requirements, glamour models are easily replaceable. According to the British press, an average glamour model can earn £10,000. In England, the best paying nude jobs are appearing in Page 3 of tabloid newspapers such as The Sun. A Page 3 regular can earn £30,000 – as much as the average fashion model. However, very few models regularly work for Page 3. Top glamour models earn a £100,000 a year in comparison to a top fashion model who can earn millions. There are adult lingerie catalogs where a glamour model can earn about $4,000 a day, but there is not enough glamour catalog work to go around. Obtaining that type of work is difficult depending on what market you work in. As many markets do not have glamour modelling agencies, many glamour models are freelance, meaning they have to find work themselves. The lucky ones are represented by commercial print or talent agencies.
Since promotional modeling usually occurs at night or on the weekends, commercial print models usually moonlight as promotional models to help supplement their salary. However, you do not have to be a working model in order to be a promotional model. A promotional model can earn anywhere from $15.00 to $30.00 per hour. There are very few promotional modeling agencies in the world. Aspiring promotional models should be aware of scams. Other forms of promotional model include trade show modeling can merit a day rate of $200. However, it is expected for the model to manage the booth which includes answering question about the service or product. Convention modeling is the same as trade show modeling. The only difference is the amount of money spent of the presentation. The models are educated on the product or service and are expected to use presentation aids. Trade show models can earn $1,000 to $4,000. All types of promotional are sporadic and can’t be used to earn a living.