YOU HAVE YOUR SOCIAL? YOUR BRAND REPUTATION IS OK! YOU DO NOT HAVE IT ? YOU ARE INTENDED TO DISAPPEAR
Transcribe an article of my italian correspondent Alessandro Sicuro,
That web marketing expert and web business
New York pushes on the social dimension of fashion. Waiting to know which new parades model will arrive from the Big Apple, from the American city of the weight signals arriving decided that, in any case, will have the hashtag. And the numbers are, indeed, impressive. According to the site Stylight, during the past year, it was shared around 31.6 million images on Instagram with the hashtag #nyfw. A flow which, however, does not take into account the post activated without entering the official hashtag. In confirmation of the strength of the new media, the CEO and co-founder of Snapchat Evan Spiegel, interviewed Monday by a journalist from The New Yorker, he has indicated the publishing directions during a conference of The Association of Magazine Media. Traditional text content, according to the manager, are unattractive for those who sail through smartphones. “We prefer a storytelling visual rather than textual, that’s why we always start a story with a video. You can learn more by reading the text, but in the last year, we found that the video storytelling is very much appreciated. ” Spiegel advises magazines also not to change its DNA, in favor of the expectations of millennials, but rather to maintain the integrity of the identity of titles because readers are attracted to the brand.
courtesy by Alessandro Sicuro
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