Here’s How Semantic Sidetracking Distracts Us From Reality.

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Here’s How Semantic Sidetracking Distracts Us From Reality.


 The Great Houdini said: “What the eyes see and the ears hear, the mind believes.” He was right, because the images and sounds are able to draw our attention and make us focus on some details while neglecting others that are cunningly kept in dim light by those who want to manage the scenario.

Noam Chomsky, the father of the creativity of language, as described by the New York Times as “the greatest living intellectual”, explains through ten rules how to mystify reality.

The premise is that the major media is in the hands of the great economic and financial powers who are interested in filtering only certain messages.

1) The strategy of distraction is paramount for large lobby in order to keep the public’s attention focused on unimportant matters, so to get the ordinary citizen to take an interest in facts that are actually insignificant. For example, the extreme concentration on a few facts of certain new stories (Bruno Vespa is a master).

2) The principle of the problem-solution-problem: you invent a problem at the table, to cause a reaction from the public, with the aim that this is the principal of the measures that you wish to accept. An example? Put forward to the population by emphasizing the existence of epidemics such as the avian flu creating unjustified alarmism, with the aim of selling drugs that would otherwise remain unused.

3) The strategy of gradualism. To accept a measure that is unacceptable, just apply it gradually to an eye dropper for consecutive years.  It is in this way that radically new (neo-liberal) socio-economic conditions were imposed during the decades of the 80’s and 90’s: the minimal state, privatization, precariousness, flexibility, mass unemployment, wages can no longer ensure decent incomes, with many more changes that would have resulted in a revolution if they had been applied only once.

4) The strategy of deferral. Another way to accept an unpopular decision is to present it as “painful and necessary”, gaining public acceptance, at the time, for future application. Speaking continually spreads the acceptance of the “necessary” austerity measures as if there were a different economic policy.

5) Contact the public as if were talking to a child. The more you try to deceive the viewer, the more you tend to use a childish tone. For example, several programs broadcast the generalist notion. The reason being?   According to suggestibility, if there is someone that is addressing a person as if he were 12 years of age, you will begin to answer without much critical sense, as a child of 12 years of age would do.

6) Focus on the emotional aspect much that on reflection. In fact, the emotion often wreaks havoc with the rational part of the individual, making it more easily influenced.

7) Keep the public in ignorance and mediocrity. For example, few know what the Bilderberg Group and the Trilateral Commission are and what they actually do. And many will continue to be ignorant about it, unless they are directed to the Internet.

8) Imposing behavior patterns. Check certified or approved individuals are much easier than managing thinking individuals. The models imposed by advertising are functional in this project.

9) The self-blame. In practice, we tend to make people believe that the individual himself is the sole cause of their failures and their own misfortune. So, instead of provoking a rebellion against an economic system that has reduced the margins, the individual underestimates, and even decreased in value, you autoflagella.  For example, the young, who can’t find work, were defined from time to time, nerds, “losers”, choosy, or “big babies”. In practice, it is their fault that they can’t find work, not the system.

10) The media point to known individuals (through surveys, behavioral studies, feedback from operations scientifically programmed without the user-reader-viewer knowing anything about it) more than they know themselves, and this means that, in most cases, the system exerts a greater power over the public, far greater than on which the same citizen exerts on himself.

It is a very useful handbook. I’d suggest you keep that in mind, especially in difficult times like these.

Alessandro Sicuro

by sure-com America


The Madonna of the Goldfinch, Raphael in 1506, to Florence’s Uffizi Gallery, after a restoration lasting 10 years.

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SONY DSCOne of the most touching masterpieces of the Renaissance will be welcomed back to Florence’s Uffizi Gallery, after a restoration lasting 10 years. The Madonna of the Goldfinch, painted by Raphael in 1506, shows Mary with John the Baptist and Jesus as children at her feet, and John offering Jesus a goldfinch which the latter strokes. The goldfinch symbolises Christ’s crucifixion because it is a bird that feeds among thorns. One legend has it that a goldfinch plucked out a thorn that was digging painfully into Christ’s brow as he was on his way to be crucified.The painting, 42in by 30in, was executed when Raphael was 23. It was a wedding gift for Lorenzo Nasi, a wool merchant from Florence. The painting’s problems began in 1547 when Nasi’s house collapsed, smashing the picture into 17 pieces. It was put together using nails and painted over by a contemporary of Raphael, Ridolfo di Ghirlandaio, to hide the joins.

Opificio delle Pietre DureIt found its way into the possession of the Medicis, the ruling family of Florence during the Renaissance, and the original radiant beauty of the painting was further obscured by successive attempts to cover up the damage. So when Opificio delle Pietre Dure, one of Italy’s state-run picture restoration laboratories, was approached about the possibility of restoring the picture to its original splendour, it approached it with great diffidence. “This patient gave us the most shivers and the

36 most sleepless nights,” Marco Ciatti, head of the paintings department of the lab, told Reuters. “We spent two whole years studying it before deciding whether to go ahead, because with the damage it had suffered in the past – which was clearly visible in the X-rays – a restoration attempt could go wrong.”

urlIn the end they decided to proceed, and the restorer who pulled the short straw was Patrizia Riitano. The painting has been her life for years. “I am just a technician but I probably know this painting almost better than Raphael,” she said. “He looked at it of course, but all these years I have been looking at it through a microscope.” She headed a team of 50 including wood specialists and photography technicians.  The restoration team decided that the larger nails holding the picture together should stay, as removing them risked doing more harm. The grime obscuring the picture’s beautifully balanced golds, reds and blues has been meticulously stripped away.                                                                                                                       Now, Madonna del cardellino, as it is known in Italian, is the centrepiece of a show on the restoration at Florence’s Palazzo Medici, before returning to the Uffizi. Antonio Natali, of the Uffizi, said: “We will celebrate it like the return of our prodigal daughter.”

Alessandro Sicuro
by sure-com


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Schermata 2014-05-30 alle 17.20.44



garment districtSo just how important is Fashion Week to the business of Fashion?    According to the numbers that the NYC Tourism Bureau released – very important.   New York Fashion Week contributes more revenue to the city than any other annual event in the NY Metro area. New York is much more than the U.S. Open Tennis Tournament, baseball and football games, the theatre and concerts. Restaurants, taxi cabs, hotels and even street vendors experience a major lift in their businesses when Fashion Week is in full swing. The short-term objective for Fashion Week – to drive sales for the local businesses and it is always a resounding success.

What about the national retail community? Do the “looks” that march down the runway actually make it in-store and influence the consumer buy the new product? The answer is yes all around. As it is observed, the annual evolution in how the brands and designers utilize Fashion Week as a platform, we find the runway is becoming more accessible to the consumer. They have more access to the shows via the media and internet allowing them to view the shows first-hand. This component, part of the larger strategy for the more cutting-edge designers and brands to connect with their consumer rather than the couture fashion crowd, is working.

The use of unwearable fashion is not unknown or obsolete, but the smartest brands and designers today find a way to get the right balance to be able to sell10419934_10202328813157373_1943406745_n the brand to the retailer as well as to the consumer. Fashion is relevant again. Men have already shown signs that image matters by their desire to invest in their wardrobes to look good. Women were missing in action the past few years but in the past four months they have started to update their tired wardrobes to show a renewed fashion sense. This year, Fashion Week has elevated retailers and brands in the eye of the consumers and as a result, got them back in the game,

You might think that none of the goings on in New York’s Fashion Week would have any importance or impact on anyone or anything. The premise is most definitely wrong given the current economy.   This semi-annual event, properly called the Mercedes-Benz Fashion Week, is held twice a year in February and September. There also are several other fashion weeks to consider at this time of year, those are located in Paris, London and Milan. (I was fortunate to be in Milan not that long ago and had the opportunity to take in some fashion week events.)

What I find surprising is something that is seen on the catwalks at Fashion Week will ultimately be seen in drugstores within a week or over the following months. An example of this would definitely be the rise of the purchase of nail polish and manicures and/or pedicures.

06zCELEBS1_SPAN-articleLargeWhat I find surprising is something that is seen on the catwalks at Fashion Week will ultimately be seen in in the drug store aisles within weeks or months.   The styles of such manicures and pedicures will be seen in salons within a matter of days, if not hours, after Fashion Week. The designers supply nail polish manufacturers with new colors, plenty of publicity in addition to catchy product names that are sure to get a response from not only single ladies, but   Suzie Home Maker in Anytown, USA.

The manufacturers of items such as make-up, nail polish, and the many other accruements of the fashion industry are major supporters of the runway shows simply because of the marketing value of the show.   Bloggers\, photographers and beauty editors are routinely backstage documenting the use of the company’s products.   It’s a genuine endorsement and not placement of the product along with unimaginable press coverage in any other venues to the benefit(s) in all of the industry.

Per the New York Times, the companies that cater to Hometown, USA are watching Fashion Week with keen interest.   Those buyers that are responsible for beauty products in many of the drugstore chains (i.e., CVS Caremark Corporation and Walgreen’s) firmly believe in the importance of their companies to do this.     The trends brought to light at such events more than likely will influence the stores aisles in the near future. CVS alone has said that they have seen a double digit percent gain in nail polish alone because of the trends that arise from Fashion Week. CVS now places its nail polish displays in strategic places around the store in an effort to catch the eye of impulse shoppers.

In many areas that are associated with the market, Fashion Week sets trends that will benefit the small, mid-size and large businesses not only in the United States but around the world as well.

During the Mercedes-Benz Fashion Week, New York City and the upscale areas surrounding Lincoln Center are taken over by designers, fashionistas and210 celebrities. The parties, the runway shows and the atmosphere of the events embody the glamorous style of America’s fashion industry.  While award-winning DJs spin an eclectic mix of techno tunes and old-time favorites, the crowd waits for new seasonal looks to be unveiled. The colors, the prints, the textures and the graceful lines dictate the seasonal style. Fashion Week is where styles are born and the fate of trends is decided.

 Since its inception in the 1940s, New York Fashion Week was a way for domestic fashion houses and ateliers to compete against established brands in Milan, Paris and London. Today, the theaters, studios and stages of Lincoln Center and venues across the city are filled with the noises of camera flashes, electronic music and excited chatter as the public waits for the grand unveiling.

 This eight-day event covers the entire fashion spectrum and takes place in a wide variety of venues across the city. Stalwarts of the industry show their collections alongside up-and-comers who are prepared to make their mark.

Increasingly, the fashion industry is coming under steady pressure to widen the spectrum of beauty ideals.   Many Ad campaigns have called a great deal of the beauty standards unrealistic, and many of the major department stores have begun adding plus size models. New York’s recent child model laws are designed to protect all models under 18 from exploitation.

05fashion-13But there’s still plenty of room for more inclusion.   People with disabilities are an untapped consumer market in terms of fashion, they read the magazines, shop in stores, but nothing is ever pitched to them. And I find this very wrong.

On the first day of the recent New York Fashion Week, one designer in particular seemed to understand by deciding decided to shake things up and feature the first person to “walk” the runway in a wheelchair. The designer, made the decision to cast ‘role models not runway models. It is so important that women have positive body image and are empowered in work and their life. People with disabilities need to see it. It’s a confidence booster. It’s like, ‘if she’s doing it, I can do it. Who cares about my wheelchair?'”   The model was thrilled to be on the runway and felt natural and confident.

Other designers are also starting to reach out to people who love shopping and fashion, but feel excluded.   In February 2014 DKNY also used “real people” on the runway alongside professional models.   Also in January 2014, Diesel, the Italian ready-to-wear design company, rocked the industry with its “We are Connected” campaign, featuring 26-year-old Jillian Mercado in one ad. “Just because we have a disability doesn’t mean we have to stay home and hide away from the world,” said Mercado, executive editorial director of We The Urban Magazine, a fashion magazine based in New York.

Mercado, who was diagnosed with spastic muscular dystrophy at age 12, has also loved fashion since a young age. “I wanted to be in the fashion industry before even knowing what the fashion industry was.”   Mercado, who uses a wheelchair, attended the Fashion Institute of Technology in New York, earning a degree in fashion merchandising management. “It kind of blows my mind that when I first started [in the industry] I didn’t have anyone to look up to and model after.”

Mercado said her time in the spotlight of the Diesel ad was a “blessing in disguise.”   At first she was scared and “prepared for the worst” from people who “sit behind computers” and troll the Internet spraying abusive comments. However, after the ad ran she found an inspiring outpouring of support. “Now that I have this opportunity, that the spotlight is on me, I have the obligation to tell the world there are people like me.”

The push to diversify role models is showing up in a variety of media.

For the United Nations’ International Day of Persons with Disabilities, the advocacy group Pro Infirmis teamed up with Bahnhofstrasse (the upscale shopping street in Zurich, Switzerland) to display mannequins who were modeled on real-life people with disabilities. An emotional video of each person seeing him/herself as a mannequin in an actual store window quickly went viral..

This is progress; it is past time to include people of all ethnicities, sizes, and shapes.   It’s past time to include people with disabilities.   And this is just the beginning.

Kathy Kiefer

Sure-com America launched the hashtag #BEFOUNDED



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(The Bank of Italy)


I found this article and I want to include in my blog, to show the American people that in Italy there is no more ‘democracy.


The facts today:

I am following the images on TV (la7) of this day in Parliament. The Speaker of the House has challenged an extreme clause, called the “guillotine”. They tow each debate, or filibuster and move to vote.   In a couple of minutes, Imu – Banca D’italia passed.   M5S parliamentarians react with protests and fliers, given the unusual gesture of President Boldrini, also because the filibuster in the House has always been a tradition, a right, but also a sin ‘ that this right was contemplated only when you had to vote against case law while it was never customary to use the guillotine clause.  The reaction that has led to extreme venting of youthful frustration that can be considered exaggerated.   Though I would like to see what you have to do with this war of nerves, however, while trying to change things you find yourself bumping into the classic rubber wall.  The Congressman then nudges against a woman, the M5S deputy, a big drop in style and has been seen on TV.  These guys are proving to be real fighters, often surpassing the teachers and mentors, with character to spare, maybe little experience, too much spontaneity but proving wanting to fight with their lives as the cost by trying to recover a dream that the old dinosaurs have stolen.


A direct testimony, the decree Bank of Italy, and because the members of the movement five star Beppe Grillo, have struggled so long to defend Italians, who, most of them not even understand the value and importance of this thing.

From a recent article by Marco Scurria

saccomanniIn this days, the House of Representatives will be called upon to give the final opinion of the Law Decree of Letta and Saccomanni, issued by the Council of Ministers this past November 27th, just as the cameras of the media throughout the country have been concentrated on the forfeiture from Senator of the Republic of Silvio Berlusconi. The DL goes to modify the structure of Letta and Saccomanni, owners of the Italian Central Bank, now in the hands of major financial cartels operating in our beautiful country, including Intesa San Paolo, Uni-credit and Assicurazioni Generali. The Government has decided to transform the Bank that was once the Italians into a “public company “, where the audience there will be anything: each operator in the global financial market will be able to buy the shares of the Bank of Italy to hold a maximum of 5% of the shares. For example, this means that the various American investment banks Goldman Sachs, JP Morgan, Morgan Stanley and City Groups will divide along with other operators (possibly the Chinese, Germans or others) of the Italian Central Bank.

The beauty is that the Berlusconi Government passed a law in 2005 (the unknown 262/2005), which provided exactly the opposite: the re-nationalization of the Bank of Italy with the passage of 100% of the shares to the private Italian State.   This happened in 2005, when – after endless pressures – finally you knew who were the shareholders of BDI, hereto unknown. The law passed by Parliament by the center-right was never liked (I wonder why …) by the Italian bankers.  Just a few months ago the President of ABI Patuelli asked to change the 262/2005 law that over so many years that has never been made operational. Saccomanni, who comes from the Bank of Italy, immediately obeyed the ruling.  Thanks to the silence of the media, the Parliament is about to approve a measure that permanently robs the Central Bank of the Italians.

But there’s more!!  The formal reason for why law 262/2005 was never made ​​operational is to be found in the issue of the shares of the capital.   The value of Bank of Italy was, until the Lingotti-d_oro-a-Fort-Knoxdecree of Letta and Saccomanni was just 156,000 euros, a figure established by the Banking Act of 1936. With the DL and Government and with an estimate of some “wise men” appointed by the same Saccomanni, under this law it was decided that the value of the BDI is about 7 billion Euros.   With this transaction, the shareholders from Uni-credit, Sao Paola and the others gathered large capital in hand, ready to sell on the market.  Do you understand?   It’s as if the Government established a table that had the value of your company or your home had been multiplied exponentially!  A unique gift to the usual suspects, with the aggravating circumstance that the creation of money from nothing (among other things has pissed off even the Bundes bank!) much to the advantage of the Italian State, our Italy.

Upon completion of this great maneuver behind all Italians, we then have to add the issue of the gold reserve of the Palazzo Koch: tons and tons of our gold bullion and will become the property who buys our Bank. About 100 billion gold reserves (Italy is the third richest country in the world gold) shall fly away with the last remnant of the sovereignty of the Italian people.

We cannot allow anything to happen even quietly.  We need to know the truth and fight in Parliament this act of high treason. It is the future of our land!!!!


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Schermata 2013-12-28 alle 19.42.39


In Italy the former Italian comedian and intelligent politician Beppe Grillo and the 5 star political movement attacks the Government which finances private newspapers with taxpayer’s money.   That money should be used for economic recovery and could help finance the small and medium businesses that need money.Here in America the newspapers are not funded by the government with public money, but are funded by wealthy investors and funds from sources that don’t have any tie in’s to the government.




l43-beppe-grillo-movimento-130228135953_bigOn the blog, the comic rages especially with “Unity”, in continuous loss but “that never fails. Thanks to the millions of public “- Undersecretary Legnini:” Direct contributions have been drastically reduced. In 2008 there were 243 million, next year 58 “- Yeah, but then there are the institutional advertising and indirect contributions …


Before the “journalist of the day”, now “the alms of the State” publishing. Beppe Grillo, on his blog, has decided to comb through the “financial statements of the newspapers assisted” and denounce funding for publishing. Already in 2008, according to V-Day, railed against public money to newspapers. Since then, the situation for the leader of M5S has changed for the worse: he calculates that the contributions have increased, “from 137 million euro in 2013 to 175 in 2014.”

As was the case for the column dedicated to journalists deemed hostile by the 5 Star Movement, even in this case starts with the Grillo Unit.  Grillo ranks the newspapers that in 2012 they received public funding.

In first place is Future (EUR 4.3 million), followed by Italy Today (3.9 million). Closes the podium Unit (3.6 million). The company that publishes the New publishing initiative, has a new shareholder, Matteo Fago, one of the founders of the travel portal Venus. On the blog yesterday Grillo disputes the budgets of the daily founded by Antonio Gramsci: “The average sales in 2012 compared to 2011 decreased by 19 percent, with a loss of 7,529 copies. The loss in terms of net profit after tax, despite the generous public funding, was 4,637,124. “The Unit is a hornet, “you do not know how he can fly, but it never fails.”


Giovanni Legnini, Undersecretary of Information and Publishing, responds to Grillo: “the funds have been drastically reduced in recent years. Direct contributions have fallen. In 2008 were 243 million, next year it will reach the 60 million. The Guardia di Finanza carries out strict controls to avoid cheating. “


In 2008, Grillo had collected signatures for a referendum to repeal the contributions for publishing, then floundered because of the failure to reach the required quota of 500,000 signatures.  Direct contributions at the time brushed against the 250 million, not counting the postal subsidies and other benefits. In 2010, indirect contributions are being abolished (telephone facilities, postal shipments, paper or shipping refunds for subscriptions). In 2012 the Monti government contributions for businesses and publishing cooperatives – copies actually sold – instead of issue – and the level of employment. With reimbursement of expenses for personnel and for the purchase of the paper.


Despite the warning of Grillo, State resources allocated to the sector by the Department of Information and Publications of Palazzo Chigi, have drastically decreased: from 506 million euro in 2007 to 185 million in 2012. The sum includes direct subsidies and other interventions, such as the conventions (RAI and Italian agencies for foreign services). Until 2010 they were including postal facilities, then suspended. But the state is in arrears and continues to pay 50 million a year.

As far as direct contributions, it has gone from 280 million in 2006 to 58 in 2014. On October 2nd, the Presidency of the Council of Ministers has revised downwards the supports direct publishing for 2012, slashing nearly 12 million, and lowering the total sum of 83 million.

There are 45 newspapers that have the right to direct contributions from national newspapers such as The Unit and The Gazette (1.5 million) to local newspapers such as The Journal of Umbria (1 million euro) and the newspaper of Sicily (899 000 euro). No shortage of magazines, such as Motocross (272 thousand euro), Sprint, and Sports (332 thousand euro), The Courier merchant (1.4 million) and foreign language newspapers, such as the Dolomites (1.1 million).

The recently passed stability law provides for a special fund for the publishing industry: 120 million for the period from 2014 to 2016 related to business restructuring and for social safety nets. Secretary Legnini states: “Those 120 million are allocated to workers and serve to stem the serious crisis in the sector. Do not go to the publishers, those rules are designed to help employees, incoming and outgoing. “Of those 120 million, half is allocated to business restructuring and social shock absorbers, thus lightening the publishers of some of the costs for retirements and new hires.


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piccolissima per webpgItaly:  A new young generation in Italian Politics, Giovanni Fittante is waging an excellent battle against leaders of slot machines, and the spread of gambling in public places.  The newly elected Secretary for service in the Tuscany Region, Italia Dei Valori, has also showed that a scientific problem exists.  This problem has been verified by doctors, as well as scientific researchers  who have held that slots, being a game of chance as well as slot machines are addictive and one can lose  consciousness  and become transfixed where his actions become like a robot which you can approach and ask everything.

Here is the article from the blog of the Italian politics:  =>

It’s an old story, but lately the phenomenon of slot machines has become very worrisome from a number of socio-cultural and economic aspects.A report of the Customs and MonopoliesSchermata 2013-12-23 alle 02.41.26 only in Sassari, for example, there would be no more than 400 exercises with slot machines and terminals, 1780 machines scattered throughout the city (one for every 70 inhabitants), a tour d ‘business, a scary turnover in 2012, would have  moved 76 million Euros. In short, this is a widespread legalization of gambling. Just take a ride in any city or country to notice that almost every bar has such machines that eat money. Even special centers were born and local sun slots always are well advertised. If you happen to get into one of these places, you will find: housewives, workers, professionals, senior citizens, young people that are enchanted by the turn of the lights and images projected from the slot. Usually with a hypnotic gesture automatically inserting money without stopping in the vain illusion of winning something.

This situation, in addition to addictive and substantial repercussions to degenerate with socio-economic life of the people involved, almost always in 2421437-slot test of economic and tightness aggregation of families interested in the problem. This disgraceful social plague is minimally contrasted by the State, but rather, as reported by the media, in Parliament there would be many “Honourable” people close to the gambling lobby, that push to continue and maintain the current system. It is under the eyes of everyone that has given the State; I find no other term, to condone intent with a frightening sum of taxes to companies that manage this business. The nonpayment for the Treasury will weigh on the Italian people, in fact, loading up on petrol (gas) and advances IRES and IRAP tax for businesses; we have tried to find coverage. In practice, to pay are always the same.

I wonder why, in Italy where casinos are not allowed, they would do so much good to the territory, normalizing and regulating gambling. Politicians have given away Monte Carlo slot machines which are operated by private concessionaires. In addition to the State all had a billion and 165 million euro. They wanted to pay only the fifth part and the Government of broad understandings and bad views knelt down and said yes. The Court of Auditors has had a start and has balked, not because of those slots would pay everything, what happens to ordinary citizens, but why pay at least a third, 30%. And those, with one exception, they said no.

IDV wants to solve this problem at its root and to present this social scourge from spreading.  We seek your participation, because already in your families there may be some members, even without your knowledge is playing and is selling his life by heading downward spiral without an exit.  Help to put an end to this massacre and destruction by joining in this initiative with us.

Just say “No to Slot Machine”

Giovanni Fittante

Segretario Italia dei Valori Toscana