milan fashion week
WHITE FASHION SHOW – MILAN
What is the White Fashion Show all about?
Is it as important as the other fashion weeks?
In Italy, one of the best places to find new things definitely is the White Show in Milan. And despite the fact that Milan fashion week schedule is particularly busy, you should find some time for a visit , looking for novelty and charm: very often, it is from there that new season trends come. If you plan to be in Milan next June, be sure to put the White Show in your agenda: you will not regret it !
Recently the WHITE trade show took place in Milan, bringing together over 17,000 buyers and prestigious multi-brand stores worldwide to see up and coming international high end and niche label brands. The expo provides a platform for a multitude of designers, stylists and artists to show off and take their work to the next level.
The WHITE trade show started out in 2000 as a small show for high quality womenswear’s collections but now it has grown to feature menswear collections and accessories as well, thus becoming one of fashion’s benchmark events. WHITE differs from other trade shows due to its unique eco-friendly take on display elements and general avant-garde atmosphere of the fair. WHITE has recently added a new section that focuses on denim, hosting four global brands, namely PRPS, Koral Los Angeles, Kuro and Hudson.
WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists who consider the fair in via Tortona 27 and 54 an extraordinary take-off field. Attended by more than 16.000 buyers from the most important multi-brands in the world, White is on the one hand a prestigious platform for niche brands, on the other hand it is becoming an ideal stage for all those Italian and international innovative fashion companies which recognize themselves in the White character, in the stimulating mix of creativity, harmony and eco-ethical commitment.
A structure capable of bringing to the fore an accurate selection of fashion trends, merged into a complete stunning range of products, edition after edition White is standing out in the fashion scene and in the Milan metropolitan environment as a container of ideas and services that go beyond the concept of season.
White is a breeding ground of ideas, it is fashion culture as a lifestyle which embraces art, design, music, communication and the new frontiers of the web.
White is the junction and meeting point for the different protagonists of retail trade and it is structured to ease and speed up the work of buyers and showroom owners; over the years, it has become a veritable network that gathers in Milan, the world capital of fashion, the most important players of the fashion system.
Thus, White Suite was created, a special section of premium companies that will occupy the exhibition areas of Hotel Nhow in Via Tortona 35, based on a concept echoing the aesthetic DNA of White in a concentration of very high-profile, contemporary work. With this project, featuring leading companies from the international market, White has increased the prestige of the Via Tortona area, already a go-to centre for the fashion public for over a decade and a unique, true and undisputed fashion & design district much loved by top retailers from all over the world.
Among the many events and exclusive collections, White presents “White Pony Rocco Bag” of young American talent Alexander Wang at the helm of one of the most prestigious contemporary fashion designers on the world stage and present for the first time exclusively to the Milan event.
It is worth noting that the White Show is not only fashion but also encompasses cosmetics, events, design and art at 360 degrees for a trip in style and contemporary taste, which is why in the space of the former Ansaldo appointment during the weekend you can visit the photo exhibition” Competition Milan Suburbs – Travel in suburban areas of Milan, “the photographer Stephen Guidan devised to describe the suburbs of Milan as seen through the eyes of twenty creative. An event not to be missed and that we recommend, a poem consisting of portraits, people, neighborhoods, history, architecture, design that allows you to better understand what fashion sin means and contemporary mood.
Once it could be said that diamonds are a girl’s best friend, now many think that they are the bags. The new trend is called neoprene and has been observed at the White Show in Milan.
The White Show is an eye on fashion and the world. I’d like to think that Italian fashion does not stop at the catwalks of Milan Fashion Week, but it is still able to be at the forefront. So many people from all over the world, industrial buildings restored and turned into modern and sophisticated location and great accessories design.
There is no better city than Milan to have a trade show of this caliber because it is the fashion capital of the world. Fashionistas around the world look to Milan for the latest trends and news, especially since it is home to many famous designers, such as Giorgio Armani, Prada and Gianni Versace. Therefore, the international brands can take advantage of this extra visibility to promote their work further.
I have found that The White Trade Show is one of the most relevant fashion/trade shows today and is getting much more important year after year. In this show, the coolest and most innovative brands and designers from all over the world show their latest collections to buyers and manufacturers. Also many designers come to see new fresh ideas and emerging talents.
As it is on at the same time as Fashion Week, the kind of people you see there are the professionals that work in this sector.
There is also an interior design concept that takes place at “Superstudio piu” spaces at via Tortona, the fashion quarter in Milan right in the middle of the showrooms, the coolest restaurants and stores.
MILAN FASHION WEEK
What is fashion Week in Milan about? What makes it so important and relevant to fashion shows held in other major shows?
Milan Fashion Week is a clothing trade show held semi-annually in Milan, Italy. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year.
Milan Fashion Week, established in 1958, is part of the global “Big Four fashion weeks”, the others being Paris Fashion Week, London Paris Week and New York Fashion Week. The schedule begins with New York, followed by London, and then Milan, and ending with Paris. Milan has been recognized internationally as one of the world’s most important fashion capitals. It is additionally recognized as the main sartorial hub in the country, with Rome and Florence being other major centres.
Milan has established a long history within the fields of fashion, textiles and design in general. Throughout the late 19th century, the Lombard capital was a major production centre, benefitting from its status as one of the country’s salient economic and industrial powerhouses. Milanese fashion, despite taking inspiration from the leading Parisian couture of the time, developed its own approach, which was by nature devoted to sobriety, simplicity and the quality of the fabric. Throughout the 20th century, the city expanded its role as a fashion centre, with a number of rising designers contributing to Milan’s image as a stylistic capital. Following this development, Milan emerged in the 1970s and 1980s as one of the world’s pre-eminent trendsetters, maintaining this stint well into the 1990s and 2000s and culminating with its entrenchment as one of the “big four” global fashion capitals. As of today, Milan is especially renowned for its role within the pre-a-porter category of fashion.
Milan’s fashion history has evolved greatly throughout the years. Milan began as a centre of fashion in the Middle Ages and Renaissance, as in Venice and Florence, the making of luxury goods was an industry of such importance that in the 16th century the city gave its name to the English word “milaner” or “millaner”, meaning fine wares like jeweler, cloth, hats and luxury apparel. By the 19th century, a later variant, “millinery”, had come to mean one who made or sold hats.
In the mid-19th century cheaper silk began to be imported from Asia and the pest phylloxera damaged silk and wine production. More land was subsequently given over to industrialization. Textile production was followed by metal and mechanical and furniture manufacture. In 1865, the first major department store in the country opened in Milan by the Bocconi brothers (which was called Alle Città d’Italia and later in 1921 became La Rinascente). This was regarded as a novelty at the time with regards to retailing in Italy. Though, traditionally, artisans would sell the items they made directly or to small stores, the opening of these new department stores modernized the distributions of clothes in the city.
In terms of the Milanese people, they are said to have probably been “fashion conscious” in the 1880s and late 19th century. The Milanese style was partially inspired by French fashion, which at the time was still dominant in terms of influence, yet adapted according to local tastes; this included a generally somber and simple style, which was moderate in terms of decoration and ornamentation, and put an emphasis on the quality of tailoring and the different fabrics and textiles. The general Milanese interest in styling was reflected in the number of fashion magazines which circulated in the city at the time, as well as the fact that the people were ready to follow trends; nevertheless, the Milanese style was relatively traditional. The city had several tailors and seamstresses which in 1881 amounted to 249 and in 1886 to 383 (which were listed in guides). In this period, the city was one of the biggest industrial powerhouses in Italy, and had a diversified fashion and clothing economy which was mainly based on small workshops rather than large companies (highlighted in an 1881 census). The importance of this industry continued in the city into the early 20th century, where 42,711 out of 175,871 workers were in the clothing sector in 1911. By the early-20th century, Milan became a major centre of silk and textile productions. Nevertheless, in the 1950s and 1960s, Florence was the fashion capital of Italy and home of the Italian “Alta Moda”, equivalent to the French “haute couture”.
However, in the 1970s, Milan’s fashion image became more glamorous, and as Florentine designs were usually very formal and expensive, the city became a more popular shopping destination, with numerous boutiques which sold both elegant and everyday clothes. Milanese designs were known for their practicality and simple elegance, and became more popular and affordable than Florentine and Parisian designs. The city became one of the main capitals for ready-to-wear female and male fashion in the 1970s. Milan started to become an internationally successful and famous fashion capital towards the late-1980s and early 1990s. After a brief fall of popularity in the 2000s (when, according to the Global Language Monitor Milan ranked slightly lower than its relatives, such as New York City, New York City, Paris, London and Rome), the city had been crowned 2009’s fashion capital of the world. The city left the top four in 2010 going to sixth place, yet came back up to fourth in 2011.
Milan has been home to numerous fashion designers, including Giorgio Armani, Valentino Garavani, Gianni Versace, Gianfranco Ferre Domenico Dolce, Stefano Gabbana, Miuccia Prada, Mariuccia Mandelli alias Krizia, Franco Moschino, Ginimo Etro, Mila Schon, Nicola Trussardi, Ottavio Missoni, Donatella Versace as well as Fausto Puglisi, Stella Jean and Marco De Vincenzo just to name a few among the youngest.
Most of the major Italian fashion houses and labels are based in Milan, even though many of them were founded in other cities. They include Armani, Bottega Veneta, Canali, Costi me National, Dolce & Gabbana, Dsquared2, Etro, Iceberg, Les Copains, Marni, Missoni, Miu Miu, Moncler, Frankie Morello, Moschino, MSGM, N°21, Prada, Fausto Puglisi, Tod’s, Tussardi, Valentino, Versace, Zagliani, Ermenegildo Zegna and the eyewear company Luxottica.
The many fashion agencies and institutes in Milan include Beatrice International Models Agency, Why Not Model Agency, Instituto Marangoni and Style Design College.
Milan, like most other major fashion capitals, has two fashion weeks, one in Spring and another in Autumn. The Menswear shows occur in between autumn (fall)/winter and spring/summer in the city. The penultimate fashion week is also held in Milan. The show was first established in 1979.
The city’s most important shopping streets and districts include Piazza del Duomo (with the Galleria Vittoria Emanuele II) the Quadrilatero della Moda (including Via Montenapoleone, Via della Spiga, Corso Venezia and Via Manzoni). The latter is one of the leading shopping districts in the world; Via Monte Napoleone has been ranked as the sixth most expensive shopping street in the world, with a $770 rent per year per square foot. Streets in this district contain exclusive fashion and couture boutiques.
Nevertheless, there are other important shopping streets and locations in the city, including the Via Dante, Corso Buenos Aires, Piazza San Babila and the Corso Vittorio Emanuele II. Corso Buenos Aires is one of the biggest shopping streets in Europe. The Brea district, the city’s bohemian quarter, is also a fashionable area with several boutiques. Furthermore, the Porta Ticinese quarter, which turns into Corso San Gottardo just past the porta contain more independent and also more local fashion stores.
Milan Fashion Week is owned by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), a non-profit association which disciplines, co-ordinates and promotes the development of Italian fashion and is responsible for hosting the fashion events and shows of Milan. The Camera Sindacale della Moda Italiana was set up on June 11, 1958. This was the forerunner of the body which subsequently became the Camera Nazionale della Moda Italiana.
Proprietors of the most important establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Roberto Capucci, Emilio Schuberth, Maria Antonelli, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Simonetta Colonna Di Cesarò, Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini, and the lawyer Pietro Parisio.
The events dedicated to women’s fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo.
Milan fashion week including more than 40 shows each season transforms the city into a touristic hob by simply creating various venues for the shows selecting the most elegant and influential palaces to become the stage for design. Example of locations are Palazzo Reale, palazzo serbelloni and many others.
In 2014 Greenpeace protested to demand “toxic-free fashion” by hanging signs in the Galleria Vittorio Emanuele II. Chiara Campione of Greenpeace Italy said the demonstration was set up to “…ask Italian brands, especially Versace, because it has the highest level of hazardous chemicals in its products, to publicly commit to eliminate harmful substances from the various stages of production. Milan’s fashion week is just beginning, and probably there will be other protests in these days and also maybe during Paris’ fashion week, because also French brands are involved.
MILAN is an Italian city like no other. It’s foggy in winter, muggy and mosquito-ridden in summer, and is closer in outlook, as well as distance, to London than to Palermo. This is no city of peeling palazzi, cobbled piazzas and la dolce vita, but one where consumerism and the work ethic rule the lives of its well-dressed citizens. Many visitors pass straight through, and if it’s summer and you’re keen for sun and sea this might well be the best thing you can do; the weather, in July and August especially, can be off-putting humid. But at any other time of year it’s worth giving Milan more of a chance. It’s a historic city, with a spectacular cathedral and enough ancient churches and galleries to keep you busy for a week, but there are also bars and cafés to relax in, and the contemporary aspects of the place represent the leading edge of Italy’s fashion and design industry.
Milan is the second-largest city in Italy and is the capital of the Lombardy region. The city proper has a population of about 1.35 million, while its urban area is the 5th largest in the EU and the largest in Italy with an estimated population of about 5.2 million. It hosts the Italian Stock Exchange and the headquarters of the largest national banks and companies. Meanwhile, as Milanese banks dominated Italy’s financial sphere, the city became the country’s leading financial centre. Thanks to its important museums, theatres and landmarks (including the Milan Cathedral, the fourth largest cathedral in the world, and Santa Maria delle Grazie, decorated with paintings by Leonardo daVinci, a UNESCO World Heritage Site). Milan attracts more than two million annual visitors. Milan is also well known for several international events and fairs, including Milan Fashion Week, and Milan Furniture Fair, which the largest of its kind in the world, and will host the 2015 Universal Exposition. The 2010 official announcement of Milan hosting Expo 2015 has brightened prospects for the city’s future, with several new plans of regeneration and the planned construction of numerous futuristic structures
In the 1980s, as several fashion firms based in the city became internationally successful (such as Armani, Versace and Dolce & Gabbana, Gucci, Valentino, and Prada); Milan has become one of the world’s fashion capitals. The city saw also a marked rise in international tourism, notably from America and Japan, while the stock exchange increased its market capitalization more than five-fold. Milan is also regarded as one of the fashion capitals of the world, along with New York City, Paris and London. Milan is synonymous with the Italian prêt-à-porter industry, as many of the most famous Italian fashion brands. Numerous international fashion labels also operate shops in Milan. Furthermore, the city hosts the Milan Fashion Week twice a year, one of the most important events in the international fashion system. Milan’s main upscale fashion district, quadrilatero della mod, is home to the city’s most prestigious shopping streets (Via Monte Napoleone, Via della Spiga, Via Sant’Andrea, Via Manzoni and Corso Venezia), not to mention Galleria Vittorio Emanuele II, world’s oldest shopping mall.
The city is also an important manufacturing centre, especially for the automotive industry, with companies such as Alfa Romeo and Pirelli having a significant presence in the city. Other important products made in Milan include chemicals, machinery, pharmaceuticals and plastics.
There are only few remains of the ancient Roman colony, notably the well-preserved Colonne di San Lorenzo. Saint Ambrose, as bishop of Milan, had a strong influence on the layout of the city, reshaping the centre (although the cathedral and baptistery built in Roman times are now lost) and building the great basilicas at the city gates: Sant’Ambrogio, Aan Nazaro in Brolo, SanSimpliciano Sant’Eusorgio, which still stand, refurbished over the centuries, as some of the finest and most important churches in Milan. Milan’s Cathedral, built between 1386 and 1577, is the fifth largest cathedral in the world and the most important example of Gothic architecture in Italy. The gilt bronze statue of the Virgin Mary, placed in 1774 on the highest pinnacle of the Duomo, soon became one of the most enduring symbols of Milan.
Empress Maria Theresa of Austria, was responsible for the significant renovations carried out in Milan during the 18th century. This profound urban and artistic renewal included the establishment of Teatro alla Scala, inaugurated in 1778 and today is one of the world’s most famous opera houses, and the renovation of the Royal Palace. The late 1700s Palazzo Belgioioso and Royal Villa of Milan are often regarded among the best examples of Neoclassical architecture in Lombardy. The massive Arch of Peace, situated at the bottom of Corso Sempione, is often compared to the Arc de Triomphe in Paris. In the second half of the 19th century, Milan quickly became the main industrial center in of the new Italian nation, drawing inspiration from the great European capitals. The great Galleria Vittorio Emanuele II, is a covered passage with a glass and cast iron roof, inspired by the Burlington Arcade in London. Another late 19th century eclectic monument in the city is the Cimitero Monumentale graveyard, built in a Neo-Romanesque style between 1863 and 1866.
The tumultuous period of early 20th century brought several, radical innovations in Milanese architecture. Art Nouveau, is recognizable in Palazzo Castiglioni, built between 1901 and 1904. Other remarkable examples include Hotel Corso and Berri-Meregalli house; the latter built in a traditional Milanese Art Nouveau style combined with elements of neo-Romanesque and Gothic revival architecture, regarded as one of the last such types of architecture in the city. A new, more eclectic form of architecture can be seen in buildings such as Castello Cova, built the 1910s in a distinctly neo-medieval style, evoking the architectural trends of the past. An important example of Art Deco, which blended such styles with Fascist architecture, is the massive Central railway station inaugurated in 1931.
The largest parks in the central area of Milan are Semitone Park, at the north-western edge, and Montebello Gardens, situated northeast of the city. English-style Semitone Park, built in 1890, contains a Napoleonic Arena, the Milan City Aquarium, a steel lattice panoramic tower, an art exhibition centre, a Japanese garden and a public library. The Montebello gardens, created in the 18th century, hosts the Natural History Museum of Milan and a planetarium. Slightly away from the city centre, heading east, Foramina Park is characterized by a large pond and a few preserved shacks which are reminiscent of the area’s agricultural past.
Milan is home to many cultural institutions, museums and art galleries that account for about a tenth of the national total of visitors and receipts. The Pinacoteca di Brera is one of Milan’s most important art galleries. It contains one of the foremost collections of Italian painting, including masterpieces such as the Brera Madonna by Piero della Francesca. The Castello Sforzesco hosts numerous art collections and exhibitions, especially statues, ancient arms and furniture, as well as the Pinacoteca del Castello Sforzesco, with an art collection including Michelangelo’s last sculpture, the Rondaini Pieta, Andrea Mantegna’s Trivulzio Madonna and Leonardo daVinci’s Codex Trivulzianus. The Castello complex also includes The Museum of Ancient Art, The Furniture Museum, The Museum of Musical Instruments and the Applied Arts Collection, The Egyptian and Prehistoric sections of the Archaeological Museum and the Achille Bertarelli Print Collection. Milan is also a major nation-wide and international centre of the performing arts, most notably opera. Milan hosts LaScala opera-house, considered one of the most prestigious opera-houses in the world and throughout history has hosted the premieres of numerous operas, such as Nabucco by Verdi in 1842, LaGioconda by Ponchielli, Madama Butterfly by Puccini in 1904, Turandot by Puccini in 1926, and most recently Teneke, by Fabio Vacchi in 2007. Other major theatres in Milan include the Teatro degli Arcimboldi, Teatro Dal Verme, Teatro Lirico and formerly the Teatro Regio Ducal. The city also has a renowned symphony orchestra and musical conservatory, and has been, throughout history, a major centre for musical composition: numerous famous composers and musicians such as Giuseppe Caimo, Simon Boyleau, Hoste da Reggio, Verdi, Guilio Gatti-Casazza, Paolo Cherici and Alice Edun are or were from, or have called Milan their home.
Like most cities in Italy, Milan and its surrounding area has its own regional cuisine, which, as it is typical for Lombard cuisines, uses more frequently rice than pasta, and features almost no tomato. Milanese cuisine includes cotoletta alla milanese, a breaded veal (pork and turkey can be used) cutlet pan-fried in butter (similar to Viennese “Wienerschnitzel” which probably derives from the Milanese speciality). Other typical dishes are cassoeula (stewed pork rib chops and sausage with Savory cabbage), ossobuco (stewed veal shank with gremolata sauce), risotto alla milanese (with saffron and beef marrow), busecca (stewed tripe with beans), and brasato (stewed beef or pork with wine and potatoes). Season-related pastries include chiacchiere (flat fritters dusted with sugar) and tortelli (fried spherical cookies) for Carnival, colomba (glazed cake shaped as a dove) for Easter, pane dei morti (“Dead’s’ Day bread”, cookies aromatized with cinnamon) for All Soul’s Day and Panettone for Christmas. The salame Milano, a salami with a very fine grain, is widespread throughout Italy. The best known Milanese cheese is gorgonzola from the nearby town of Gorgonzola, although today the major gorgonzola producers operate in Piedmont. In homage to a unique cuisine, Milan has several world-renowned restaurants and cafés. Most of the more refined and upper-class restaurants are found in the historic centre, while the more traditional and popular ones are mainly located in the Brera and Navigli districts. Today, there is also a Nobu Japanese restaurant in Milan, which is located in Armani World in Via Manzoni and is regarded as being one of the trendiest restaurants in the city. One of the city’s chicest cafés or pasticcerie is the Caffe Cova, an ancient Milanese coffeehouse founded in 1817 near the Teatro alla Scala, which has also opened franchises in Hong Kong. The Biffi Caffè and the Zucca in Galleria are also famous and historical “Caffès” situated in Milan. Other restaurants in Milan include La Briciola, the Marino alla Scala and the Chandelier. Today, there are some new boutique-cafés, such as the Just Cavalli Café, owned by the luxury fashion goods brand Roberto Cavalli.
The semi-annual New York Fashion Week is held in February and September of each year in New York (Manhattan). And ‘one of the four major fashion weeks held around the world (along with those in Paris, London, as well as Milan). Fashion Week showcases the next seasons clothing designs from the major fashion houses such as Ferragamo, Tomy Hilfiger, Ralph Lauren (Polo), Vera Wang, Armani, Dolce & Gabbana, Roberto Cavalli, Missoni and many others.
The first New York Fashion Week was the first fashion week ever organized in the world, although the Italians, Florentines, claim the primacy, was originally known as Press Week. First, in 1943, the event was designed to attract attention away from French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows to present American designers for fashion journalists. Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.
Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based fashion press.
The idea of using mannequins to display clothing was used by established designers Betsey Johnson and Vera Wang have been seen as a way to cut costs and runway model. Mara Hoffman, Sergio Davila and Nicholas K saved 40 percent of their costs by combining their separate lines into a single show. A number of exhibits were the elements that can be worn in the fall and carry over to the spring. A popular staple was bold color dressed that could be worn over a turtleneck in colder weather and stand alone in the spring; convertible blazers were introduced by Vera Wang and Karen Walker as a way to get double the wear of a piece. Designers that are housed in the show’s fashion week in New York are always on the leading edge of the next season of style and there is a great interest on what will become the main fashion style for the new season and year.
I became increasingly aware of a splendid Review of Fashion in Florence, Italy, “Pitti Uomo”. As collaborating with the famous Web Agency “sure-com” by Alessandro Sicuro www.alessandrosicuro.com , here in america I often see his way of web marketing campaigns. If, however, Milan is considered the capital of Italian fashion, there is another event that has always been of primary importance for all fashion conscious people all over the world: Pitti Uomo. One of the great events of Italian fashion, which draws the attention of all national and international companies operating in the sector. Located in the beautiful backdrop artistic center of Florence, in the historical buildings, the Pitti Palazzo Vecchio, Ufizi … Pitti Uomo is just one of the many parades that take place in the Tuscan city throughout the year, in fact, Pitti Immagine the umbrella name of all the Florentine fashion events also include Pitti Immagine woman, the fashion event for women, Pitti Immagine Bimbo, dedicated to children and Pitti Immagine yarn, which revolves around yarn and fabric, a bit ‘of time there is also Pitti fragrances.
The main objective of Pitti Uomo is always to show the creativity and inspiration of Made in Italy and craftsmanship. The new trends have shown us a lot of colors (representing the optimism) and garments increasingly tapered: pants, jackets (mostly non-constructed or deconstructed), coats, etc. Many manufacturers have concentrated their innovations in details like colored wires around the buttonholes, linings in contrasting colors in jackets, patchwork. At Pitti Uomo, you will find men dressed with style and sophistication, showing the essence of Italian tailoring and the luxury of the finest fabrics in the world. Inside you will find row after row of hundreds of the best companies in the world for men’s fashion and accessories. It ‘a kind of wonderland for those who are in love with the luxury and trend-spotting, although here you will find style, which far exceeds the trend spur of the moment. What you see here will set the trends for many years to come.
Three words sum up the general feeling of this fantastic show: elegance and a relaxed style. I’m also looking forward to exploring more of this beautiful Review of fashion when after I am in Florence.